Not every business knows that their intellectual property is important. Each business has their own intellectual property which they can protect. Not all of them do. A trademark is a great way to protect your business’ intellectual property and goodwill.

To protect your business name and / or your logo and branding, it must be registered as a trademark. Without this, little can be done to prevent others imitating your name, your logo, your branding and your business’ look and feel to steal your customers.

We have many years of experience in registering and protecting trademarks for our clients. We advise you on what to trademark and how, for maximum effect.

Registering trademark involves:

• Identifying the subject matter of the trademark,
• Doing a trademark check,
• Picking the class of goods and services that apply, and
• Lodging the application.

Once registered a trademark is valid for 10 years.  It is also important to register trademarks after buying a business. Click here to find out why.

When the trademark has been registered, the ® symbol can be placed adjacent to your intellectual property. This demonstrates to other parties that the trademark is registered and empowers you to make a claim against any party using your brand.

To learn more about how Kalde Legal can protect your intellectual property, please do not hesitate to contact us.